About us

Svea Solar is one of Europe's leading providers of home energy solutions. Since 2014, the company has helped over 50,000 customers cut their energy bills with solar panels, batteries, heat pumps and EV chargers – all managed through a single smart platform. Svea Solar handles everything from installation to ongoing optimization, making it simple for households to take control of their energy.

Mission

Rid the planet of Fossil fuels

Vision

We provide sustainable energy solutions, in a simple way, to as many homes as possible.

History

Born out of the belief that solar is the most powerful solution to fixing the planet’s problems, Swedish entrepreneurs Björn Lind and Erik Martinsson founded Svea Solar in a small studio apartment in the suburbs of Stockholm in 2013.

From the very start, the vision has been to lead the shift to a more sustainable future by providing smart, innovative and accessible solutions for going solar.

Today Svea Solar has a more holistic approach to energy solutions — where technology, data, and services work together to help thousands of customers reduce their electricity costs and lower their carbon footprint every day.

Board of Directors

Business know-how, experience, and seniority

Tore Myrholt | Chairman of the Board

Tore has been Chairman of the Board at Svea Solar since 2022. He is Director Emeritus at McKinsey & Company, holds an MBA from Harvard Business School, and serves on several boards.

Erik Martinson | Co-Founder and Chief Innovation Officer

Erik is Co-Founder, Chief Innovation Officer and board member of Svea Solar. He co-founded the company in 2014 and holds a Master’s in Engineering from Linköping University.

Ulla Sandborgh | Member of the Board

Ulla has been a board member since 2025. Former Director General of Svenska Kraftnät and Fortum executive, she is an experienced board member and holds an MSc in Engineering from KTH.

Herman Korsgaard | Member of the Board

Herman has been a board member since 2022. He is a Partner at Altor Equity Partners and previously worked at Morgan Stanley. He holds an MBA from INSEAD and studied at Stanford University.

Kristian Sandaker | Member of the Board

Kristian has been a board member since 2026. He is a Director at Altor Equity Partners, previously worked at McKinsey & Company. He holds a Master’s degree from NTNU, specializing in AI and finance.

Elisabeth Barrie | Member of the Board

Elisabeth has served on the board since 2025. She leads Products & Brands at Flokk and previously held senior digital and product leadership roles at Vipps and Volvo Cars.

Global Management

We believe that great leaders are crucial for success

Mattias Ringqvist | Chief Executive Officer

Mattias joined Svea Solar’s board in 2024 and became CEO the same year. Formerly with Verisure, Telenor and McKinsey, he is an experienced executive with an MSc in Engineering.

Erik Martinson | Co-Founder and Chief Innovation Officer

Erik is Co-Founder, Chief Innovation Officer and board member of Svea Solar. He co-founded the company in 2014 and holds a Master’s in Engineering from Linköping University.

Mikael Royson | Chief Financial Officer

Mikael joined Svea Solar as CFO in August 2025.

Taner Karacan | MD Germany

Taner joined Svea Solar in 2023 as Managing Director for Germany. Previously with FedEx and TNT Express, he led international teams and holds an MBA in Finance from Danube University Krems.

Sofia Brandberg | Chief Marketing Officer

Sofia joined Svea Solar as CMO in 2025. She has held executive roles in marketing, sales and business transformation, and holds a Master’s in Industrial Engineering and Management.

Cecilia Wirén | Chief Human Resources Officer

Cecilia joined Svea Solar as CHRO in 2024. Previously VP HR Nordics at Adecco, she has held senior HR roles at Carlsberg, Arla and Skanska, and holds a Master’s in Psychology and an Executive MBA.

Roberto Colombo | MD Italy

Roberto has led Svea Solar’s operations in Italy since 2023. With nearly 25 years of leadership experience across renewable energy and tech, he holds a degree in Political and Social Sciences.