About us

Svea Solar is one of Europe’s leading providers of energy solutions for homes and businesses. Founded in 2014 on a mission to rid the planet of fossil fuels, the company operates across four markets — Sweden, Germany, Italy, and Belgium.

Mission

Rid the planet of Fossil fuels

Vision

We provide sustainable energy solutions, in a simple way, to as many homes as possible.

History

Born out of the belief that solar is the most powerful solution to fixing the planet’s problems, Swedish entrepreneurs Björn Lind and Erik Martinsson founded Svea Solar in a small studio apartment in the suburbs of Stockholm in 2013.

From the very start, the vision has been to lead the shift to a more sustainable future by providing smart, innovative and accessible solutions for going solar.

Svea Solar has since evolved to new products and smart energy solutions in our energy platform Sunbeam. However, our mission remains the same, to rid the planet of fossil fuel.

Our goal is to make renewable energy a smooth and profitable investment. An investment that not only gives our customers control of their energy but also has the power to bring us towards a fossil-free planet.

Board of Directors

Business know-how, experience, and seniority

Tore Myrholt | Chairman of the Board

Tore has been Chairman of the Board at Svea Solar since 2022. He is Director Emeritus at McKinsey & Company, holds an MBA from Harvard Business School, and serves on several boards.

Erik Martinson | Co-Founder and Chief Innovation Officer

Erik is Co-Founder, Chief Innovation Officer and board member of Svea Solar. He co-founded the company in 2014 and holds a Master’s in Engineering from Linköping University.

Ulla Sandborgh | Member of the Board

Ulla has been a board member since 2025. Former Director General of Svenska Kraftnät and Fortum executive, she is an experienced board member and holds an MSc in Engineering from KTH.

Herman Korsgaard | Member of the Board

Herman has been a board member since 2022. He is a Partner at Altor Equity Partners and previously worked at Morgan Stanley. He holds an MBA from INSEAD and studied at Stanford University.

Kristian Sandåker | Member of the Board

Kristian has been a board member since 2026. He is a Director at Altor Equity Partners, previously worked at McKinsey & Company, and holds a Master’s degree from NTNU.

Elisabeth Barrie | Member of the Board

Elisabeth has served on the board since 2025. She leads Products & Brands at Flokk and previously held senior digital and product leadership roles at Vipps and Volvo Cars.

Global Management

We believe that great leaders are crucial for success

Mattias Ringqvist | Chief Executive Officer

Mattias joined Svea Solar’s board in 2024 and became CEO the same year. Formerly with Verisure, Telenor and McKinsey, he is an experienced executive with an MSc in Engineering.

Erik Martinson | Co-Founder and Chief Innovation Officer

Erik is Co-Founder, Chief Innovation Officer and board member of Svea Solar. He co-founded the company in 2014 and holds a Master’s in Engineering from Linköping University.

Mikael Royson | Chief Financial Officer

Mikael joined Svea Solar as CFO in August 2025.

Taner Karacan | MD Germany

Taner joined Svea Solar in 2023 as Managing Director for Germany. Previously with FedEx and TNT Express, he led international teams and holds an MBA in Finance from Danube University Krems.

Sofia Brandberg | Chief Marketing Officer

Sofia joined Svea Solar as CMO in 2025. She has held executive roles in marketing, sales and business transformation, and holds a Master’s in Industrial Engineering and Management.

Cecilia Wirén | Chief Human Resources Officer

Cecilia joined Svea Solar as CHRO in 2024. Previously VP HR Nordics at Adecco, she has held senior HR roles at Carlsberg, Arla and Skanska, and holds a Master’s in Psychology and an Executive MBA.

Roberto Colombo | MD Italy

Roberto has led Svea Solar’s operations in Italy since 2023. With nearly 25 years of leadership experience across renewable energy and tech, he holds a degree in Political and Social Sciences.