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Do it Together

Board of Directors

Business know-how, experience, and seniority

Tore Myrholt

Chairman of the Board

Tore has been chairman of the board of Svea Solar since 2022. He is now Director Emeritus at McKinsey & Company after three decades as Director/Senior Partner. He has several board assignments in various sectors, and an MBA from Harvard Business School.

Tore Myrholt - Chairman of the Board

Erik Martinson

Chief Executive Officer

Erik is CEO and co-founder of Svea Solar and a board member. He founded Svea Solar in 2013 together with Björn Lind. Today, Svea Solar is one of Europe's fastest growing companies and Sweden's leading solar energy company. He has a Master's in Industrial Engineering and Science from Linköping University.

Anne Martinson

Member of the Board

Anne is former chairman of the board, now board member and has had the role of Senior Advisor since Svea Solar was founded in 2013. She was previously chairman of the board of Svensk Solenergi (2019-2020), and for ten years she was CFO at Mannheimer Swartling Advokatbyrå. She has a Master's in Business and Economics from the Stockholm School of Economics.

Magnus Ledin

Member of the Board

Magnus is a member of the board of directors, since October 2019. He is the co-founder of Vapiano Sweden – an Italian restaurant chain in the fast-casual segment and founder of various international companies including Northbound Music Group. Magnus is a valued board member across a wide range of sectors. He holds a master’s degree in Business Administration from Stockholm School of Economics.

Herman Korsgaard

Member of the Board

Herman is a member of the board since March 2022. Herman is a Director at Altor Equity Partners . Prior to joining Altor in 2016, he worked with finance and strategy amongst other for the investment bank Morgan Stanley International. He holds an Executive Programme Diploma from Stanford University, MBA from INSEAD, and Bachelor in finance from Cass Business School in London.

Jonas Arvidsson

Member of the Board

Jonas has been a board member since 2022, and is CEO of One Nordic, which is one of Sweden's leading suppliers of technical services, contracting and maintenance in the energy sector. He has had several board assignments and has a Master of Science and a PhD in Machine Elements from Lund University of Technology.

Global Management

We believe that great leaders are crucial for success

Erik Martinson

Chief Executive Officer

Erik is CEO and co-founder of Svea Solar and a board member. He founded Svea Solar in 2013 together with Björn Lind. Today, Svea Solar is one of Europe's fastest growing companies and Sweden's leading solar energy company. He has a Master's in Industrial Engineering and Science from Linköping University.

Hanna Mannberg

Chief Human Resource Officer

Hanna joined Svea Solar in 2020 and leads the global management team, as well as the global HR function. She reports directly to the Board of Directors. Hanna has more than 12 years of experience in senior management positions in various multinational companies such as Compass Group, Aon, Electronic Arts and Vapiano. Hanna received her Master of Science in Economics from Stockholm University.

Christian Brunhøj

Chief Financial Officer

Christian joined Svea Solar as CFO in 2023. Before that Christian spent the last couple of years as divisional CFO of the payments company Nets (Merchant Services division) and supported the transition from a private-equity-backed company into a European PayTec with the Nets-Nexi merger. Prior to his CFO experience, Christian worked for six years at McKinsey & Co as a management consultant and later co-led the turnaround of the Norwegian fiber telecoms company Broadnet (now GlobalConnect). Christian has a master’s degree from The London School of Economics as well as a master’s degree in Management Accounting from Copenhagen Business School.

Olivia Nestius

Chief Strategy Officer & Managing Director Solar-as-a-Service

Olivia is our Chief Strategy Officer & Managing Director Solar-as-a-Service, and joined Svea Solar as CBDO early 2021. As Chief Strategy Officer, Olivia is responsible for defining the long-term strategy and advancing our business models for continued successful and profitable growth. In her role as Managing Director of our business unit Solar-as-a-Service, she is responsible for scaling our service and recurring revenue offerings, such as leasing and energy management. Prior to joining our management team, Olivia spent 6 years as a strategy and management consultant with McKinsey & Company. She built deep experience from strategy, transactions and business transformation work across Europe and the US, with a focus on privately owned corporations in the renewables space. Olivia studied Business and Economics at Stockholm School of Economics and received her master’s degree at KTH Royal Institute of Technology.

Anna Laestadius

Chief Experience Officer

Anna joined Svea Solar in 2021 as Global Chief Marketing Officer. Anna builds the Svea Solar brand in all markets and leads the marketing team that touches every country in which the company operates. Prior to joining Svea Solar Anna spent more than 20 years in leading international marketing roles at TUI, Electrolux, and ABSOLUT VODKA, and as a consultant with Volvo Cars, Kraft Foods, and Ericsson. Anna is a strategic digital transformer, a valued board member, and awarded CMO across a broad range of industries. Anna holds a bachelor’s degree in Business Administration and Economics from Lund University.

Joakim Grönvall

Chief Product Officer

Joakim joined as Chief Product Officer in 2022 and is responsible for Svea Solar’s product development globally. He has close to 20 years of experience in leading positions in product, technology, and business development. During these years Joakim founded several companies with innovation and technology at the heart of the business. Before joining Svea Solar, he was Head of Product at the electricity company Greenely.

Taner Karacan

MD Germany

Taner joined Svea Solar in 2023 as Managing Director for Germany. Taner is responsible for the development of the business in Germany. Prior to joining Svea Solar, Taner held various executive roles, most recently at FexEx where he led a team of 3000+ professionals in 32 countries. Before his role at FedEx, Taner served as Managing Director at TNT Express. Taner holds an MBA in Finance from The Danube University Krems.

Richard Ahlebrand

MD Sweden

Richard joined Svea Solar in 2022 as Chief Supply Chain Officer and took on the role of Managing Director for Sweden in 2023. He has over 25 years of experience working in companies like Volvo Cars, Saab, Emerson, where he held various management positions within purchasing, production and business development. Prior to joining Svea Solar, Richard was the CEO of LCS – one of Sweden's leading container solutions companies. Richard holds a university degree in Physics from Gothenburg University.