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Do it Together

The Global Leadership Team

Board of Directors

Business know-how, experience, and seniority

Tore Myrholt

Chairman of the Board

Tore has been chairman of the board of Svea Solar since 2022. He is now Director Emeritus at McKinsey & Company after three decades as Director/Senior Partner. He has several board assignments in various sectors, and an MBA from Harvard Business School.

Tore Myrholt - Chairman of the Board

Erik Martinson

Chief Executive Officer

Erik is CEO and co-founder of Svea Solar and a board member. He founded Svea Solar in 2013 together with Björn Lind. Today, Svea Solar is one of Europe's fastest growing companies and Sweden's leading solar energy company. He has a Master's in Industrial Engineering and Science from Linköping University.

Erik Martinson - Svea Solar

Anne Martinson

Member of the Board

Anne is former chairman of the board, now board member and has had the role of Senior Advisor since Svea Solar was founded in 2013. She was previously chairman of the board of Svensk Solenergi (2019-2020), and for ten years she was CFO at Mannheimer Swartling Advokatbyrå. She has a Master's in Business and Economics from the Stockholm School of Economics.

Anne Martinson

Magnus Ledin

Member of the Board

Magnus is a member of the board of directors, since October 2019. He is the co-founder of Vapiano Sweden – an Italian restaurant chain in the fast-casual segment and founder of various international companies including Northbound Music Group. Magnus is a valued board member across a wide range of sectors. He holds a master’s degree in Business Administration from Stockholm School of Economics.

Magnus Ledin - Svea Solar

Herman Korsgaard

Member of the Board

Herman is a member of the board since March 2022. Herman is a Director at Altor Equity Partners . Prior to joining Altor in 2016, he worked with finance and strategy amongst other for the investment bank Morgan Stanley International. He holds an Executive Programme Diploma from Stanford University, MBA from INSEAD, and Bachelor in finance from Cass Business School in London.

Herman Korsgaard - Svea Solar

Jonas Arvidsson

Member of the Board

Jonas has been a board member since 2022, and is CEO of One Nordic, which is one of Sweden's leading suppliers of technical services, contracting and maintenance in the energy sector. He has had several board assignments and has a Master of Science and a PhD in Machine Elements from Lund University of Technology.

Jonas Arvidsson

Global Management

We believe that great leaders are crucial for success

Erik Martinson

Chief Executive Officer

Erik is CEO and co-founder of Svea Solar and a board member. He founded Svea Solar in 2013 together with Björn Lind. Today, Svea Solar is one of Europe's fastest growing companies and Sweden's leading solar energy company. He has a Master's in Industrial Engineering and Science from Linköping University.

Erik Martinson - Svea Solar

Hanna Mannberg

Chief Human Resource Officer

Hanna joined Svea Solar in 2020 as Global Chief HR Officer. She leads the global people and HR function and is responsible for talent attraction, leadership and organizational development, culture, internal communication, performance, learning and development. Hanna has more than 12 years of experience from senior management positions in various multinational companies such as Compass Group, Aon, Electronic Arts and Vapiano. Prior to joining Svea Solar Hanna worked as a management consultant with a focus on leadership, HR, and organisational development. Hanna received her master's degree in economics from Stockholm University.

Hanna Mannberg

Andrew Kristensen

Chief Operating Officer

Andrew is our Chief Operating Officer since April 2022. As COO, he is responsible for leading the global management team and making solar power accessible for all. With a strong focus on our operational side of the business Andrew is leading Svea Solar’s efforts towards making Europe self-sufficient in clean energy. Prior to Svea Solar Andrew has been involved in starting up Volta Trucks and worked as CEO of CrossControl, Managing Director for Saint-Gobain Weber Sweden and Managing Director for Johnson Controls, Building Efficiency, Sweden and Finland. Before moving to Sweden in 2008, he has been active in several countries like the United States, the United Kingdom, France and Denmark. Andrew holds a Master’s Degree from the Technical University of Denmark and an Executive MBA from INSEAD.

Andrew Kristensen

Anna Laestadius

Chief Experience Officer

Anna joined Svea Solar in 2021 as Global Chief Marketing Officer. Anna builds the Svea Solar brand in all markets and leads the marketing team that touches every country in which the company operates. Prior to joining Svea Solar Anna has spent more than 20 years in leading international marketing roles at TUI, Electrolux, and ABSOLUT VODKA, and as a consultant with Volvo Cars, Kraft Foods, and Ericsson. Anna is a strategic digital transformer, a valued board member and awarded CMO across a broad range of industries. Anna holds and bachelor’s degree of Business Administration and Economics from the University of Lund.

Anna Laestadius

Olivia Nestius

Chief Business Development Officer

Olivia is our Chief Business Development Officer, since 2021. As Chief Business Development Officer, Olivia is responsible for defining the long-term strategy and advancing our business operations for continued successful growth. In her role, she also oversees the company’s fundraising and M&A processes. Prior to joining our management team, Olivia spent 6 years as a strategy and management consultant with McKinsey & Company. She built deep experience from strategy, transactions and business transformation work across Europe and the US, with a focus on privately owned corporations in the renewables space. Olivia studied Business and Economics at Stockholm School of Economics and received her master’s degree at KTH Royal Institute of Technology.

Olivia Nestius

Sara Heiner Asplund

Chief Financial Officer

Sara is our Chief Financial Officer since 2021. She is responsible for reporting and accounting, business control, payroll, treasury and IT. Sara has over 20 years of solid financial experience – ranging from corporate finance and investment management to various positions as CFO and finance manager in both private and public companies. Sara has broad experience from different sectors – from mature companies to entrepreneurial companies in hyper-growth. Previous employers are PWC, Nordstjernan, Nordic Choice Hotels & Strawberry Group and most recently Plantasjen Group. Sara studied Industrial Economics at KTH Royal Institute of Technology and holds a bachelor’s degree in Finance from Stockholm University.

Sara Heiner Asplund
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