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Leadership

Board of directors

Anne Martinson

Chairman of the Board

Anne was appointed chairman of the board of directors, October 2021. She has been a member of the board of directors and active as a Senior Advisor since the company was founded in 2014. From 2019 until 2020, Anne was the chairman of Svensk Solenergi – Swedish Solar Energy Association. Between 2005 and 2015, she served as the CFO at Mannheimer Swartling – Sweden’s largest law firm. Throughout her career, she has been running various companies making financial procedures more effective. Anne holds a master’s degree in Business and Economics from Stockholm School of Economics.

Erik Martinson

Chief Executive Officer

Erik is our Chief Executive Officer, co-founder, and member of our board of directors. He founded Svea Solar together with Björn Lind (COO) in 2014. Svea Solar has within 8 years become one of the leading solar energy companies in Europe and is Sweden’s fastest growing cleantech company. As CEO Erik is responsible for guiding the vision to liberate the world from harmful energy, by making solar energy accessible for all. Prior to founding Svea Solar, he received a master’s degree in Industrial Engineering and Science from Linköping University.

Magnus Silfverberg

Member of the Board

Magnus is a member of the boards of directors, since October 2021. He has extensive experience from leading positions in hyper growth companies. Magnus is the former CEO of Bisnode AB and Betsson AB (publ). He holds a master’s degree in Business Administration from Stockholm School of Economics and an MBA from INSEAD.

Johan Bergström

Member of the Board

Johan is a member of the board of directors, since November 2020. He is the CEO of AxSol – one of Axel Johnson’s companies comprising investments in the solar energy sector. Previously, Johan has been working with management consulting at firms such as McKinsey & Company and Bain. He holds a master’s degree in Finance from Stockholm School of Economics.

Magnus Ledin

Member of the Board

Magnus is a member of the board of directors, since October 2019. He is the co-founder of Vapiano Sweden – an Italian restaurant chain in the fast-casual segment and founder of various international companies including Northbound Music Group. Magnus is a valued board member across a wide range of sectors. He holds a master’s degree in Business Administration from Stockholm School of Economics.

Global Management

Erik Martinson

Chief Executive Officer

Erik is our Chief Executive Officer, co-founder, and member of our board of directors. He founded Svea Solar together with Björn Lind (COO) in 2014. Svea Solar has within 8 years become one of the leading solar energy companies in Europe and is Sweden’s fastest growing cleantech company. As CEO Erik is responsible for guiding the vision to liberate the world from harmful energy, by making solar energy accessible for all. Prior to founding Svea Solar, he received a master’s degree in Industrial Engineering and Science from Linköping University.

Björn Lind

Chief Operating Officer

Björn is our co-founder and Chief Operating Officer. He founded Svea Solar together with Erik Martinson (CEO) in 2014. As a true entrepreneur, Björn has had various roles within the company over the years, always focused on the operational side of the business. As our COO, he is responsible for leading the global management team and guiding the vision to liberate the world from harmful energy, by making solar accessible for all. Prior to founding Svea Solar, Björn received a master’s in Industrial Engineering and Science from Linköping University, whilst running smaller businesses.

Hanna Mannberg

Chief Human Resource Officer

Hanna joined Svea Solar in 2020 as Global Chief HR Officer. She leads the global people and HR function and is responsible for talent attraction, leadership and organizational development, culture, internal communication, performance, learning and development. Hanna has more than 12 years of experience from senior management positions in various multinational companies such as Compass Group, Aon, Electronic Arts and Vapiano. Prior to joining Svea Solar Hanna worked as a management consultant with a focus on leadership, HR, and organisational development. Hanna received her master's degree in economics from Stockholm University.

Anna Laestadius

Chief Marketing Officer

Anna joined Svea Solar in 2021 as Global Chief Marketing Officer. Anna builds the Svea Solar brand in all markets and leads the marketing team that touches every country in which the company operates. Prior to joining Svea Solar Anna has spent more than 20 years in leading international marketing roles at TUI, Electrolux, and ABSOLUT VODKA, and as a consultant with Volvo Cars, Kraft Foods, and Ericsson. Anna is a strategic digital transformer, a valued board member and awarded CMO across a broad range of industries. Anna holds and bachelor’s degree of Business Administration and Economics from the University of Lund.

Olivia Nestius

Chief Business Development Officer

Olivia is our Chief Business Development Officer, since 2021. As Chief Business Development Officer, Olivia is responsible for defining the long-term strategy and advancing our business operations for continued successful growth. In her role, she also oversees the company’s fundraising and M&A processes. Prior to joining our management team, Olivia spent 6 years as a strategy and management consultant with McKinsey & Company. She built deep experience from strategy, transactions and business transformation work across Europe and the US, with a focus on privately owned corporations in the renewables space. Olivia studied Business and Economics at Stockholm School of Economics and received her master’s degree at KTH Royal Institute of Technology.

Ludwig Ekström

Chief Growth Officer

Ludwig is Chief Growth Officer at Svea Solar, since 2019. In his role, he is responsible for the company’s ambitious expansion into new geographical markets, through either M&A or organic entry. Ludwig has a background in investment banking at USB Investment Bank and management consulting at PA Consulting Group, but comes most recently from similar expansion roles, both from a start-up environment and the AdTech industry. He holds a master’s degree in Industrial Engineering and Science from Linköping University.

Christer Kollberg

Chief Supply Chain Officer

Christer is our Chief Supply Chain Officer since 2020. He is responsible for sourcing and scaling supply to meet the vision and strategy. Christer has extensive experience from various industries and the startup sector. Prior to joining Svea Solar, he was responsible for the supply chain across 14 markets at Munters. During the last 20 years, has been a valued board member at Beijer Byggmaterial and STARK group, among others. He holds a master’s degree in Mechanics from Luleå University of Technology.

Sara Heiner Asplund

Chief Financial Officer

Sara is our Chief Financial Officer since 2021. She is responsible for reporting and accounting, business control, payroll, treasury and IT. Sara has over 20 years of solid financial experience – ranging from corporate finance and investment management to various positions as CFO and finance manager in both private and public companies. Sara has broad experience from different sectors – from mature companies to entrepreneurial companies in hyper-growth. Previous employers are PWC, Nordstjernan, Nordic Choice Hotels & Strawberry Group and most recently Plantasjen Group. Sara studied Industrial Economics at KTH Royal Institute of Technology and holds a bachelor’s degree in Finance from Stockholm University.

Fredric Anderberg

Chief Commercial Officer

Fredric is our Chief Commercial Officer and joined Svea Solar in 2018. As our CCO, Fredric is leading our sales efforts, building partnerships and scaling our business across all markets. Before becoming CCO, he held various positions across the company, including both the business-to-business and business-to-consumer segment. Prior to joining Svea Solar, Fredric was a professional ice hockey player in SHL, the top league in Swedish ice hockey. Fredric holds and bachelor’s degree of Business Administration and Economics from Stockholm University.

Villum Hansson

Chief Product Officer

Villum Hansson joined Svea Solar in 2020 as our Chief Product Officer. In his role, he oversees our product offering and vision, leading the team to create an offering our customers love. Prior to joining Svea Solar, Villum held various positions within product and business development within the industrial company Atlas Copco Industrial Technique AB, and served as Chief Operating Officer at Yell.ru, an online recommendation and table booking service. Villum holds a master’s degree in Industrial Engineering and Management from Linköping’s University.

Global Head Of Corporate Communications

Charlotte Olsson

Global Head Of Corporate Communications

Email: charlotte.olsson@sveasolar.com

Phone: +46 70 059 87 94

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