Svea Solar takes the next step to accelerate the power shift in Europe – brings on board a new CEO
Svea Solar takes the next step to accelerate the power shift to renewables in Europe, as current CEO and co-founder Erik Martinson takes on a new role as Chief Innovation Officer. As the market is changing with an increasing demand for energy services, Erik will dedicate his time to transforming Svea Solar into a subscription business with a complete energy offer. A transformation to lower the barriers for European households to go solar. He brings onboard Mattias Ringqvist as the new CEO, who has extensive business experience from leading +500 MEUR companies, such as CEO at Verisure Securitas Direct in the Nordics.
Svea Solar was founded 10 years ago by Erik Martinson and Björn Lind with the ambition to rid the planet of fossil fuels by offering affordable solar energy solutions to households and businesses in Europe. Since then, the company has become a leading solar energy company in Europe, grown to a multi-billion company, established footholds in large European markets such as Germany and Italy, and recruited 1200 employees. Transforming the solar industry, making solar accessible for all and, taking the company to the next level will from today be the focus for the solar pioneer Erik Martinson in his new shaping role.
– I am beyond excited about this move, I can now dedicate myself to shaping the future of Svea Solar and the solar industry. We are a company that not only offers solar installations, but we are in a transformational phase to develop the most attractive offering in the solar industry and become a long-lasting energy partner to families all over Europe. Having worked closely with Mattias for the past months, I am glad that we could convince him to step into the CEO role. We are certain that he will bring strong and relevant experience in a more operative role at Svea Solar, says Erik Martinson.
Mattias Ringqvist has been on Svea Solar’s board since the beginning of 2024. Previously, Mattias was Group CEO of Recover, MD of Verisure Nordics, Head of Telenor Consumer businesses in Sweden and Denmark, and partner at McKinsey & Co. With Mattias Ringqvist as CEO Svea Solar will continue even further to accelerate the power shift and is now embarking on a journey to offer integrated energy solutions, bringing solar energy to the masses with a fixed monthly energy costs.
– I didn’t take much time to think about this when I got the question. Svea Solar is a company I have come to know well and one of the founders of this industry. An industry that plays such an important role for a sustainable future of our planet. I am truly impressed by what Erik, his co-founder Björn and the larger team at Svea Solar, have accomplished so far. I look forward to working even closer with the team, our customers and partners, says Mattias Ringqvist new CEO of Svea Solar.
Mattias Ringqvist enters the new position as CEO immediately.