Svea Solar is scaling up in Italy – powered by IKEA

Svea Solar is scaling up in Italy – powered by IKEA

Svea Solar is one of Europe’s fastest-growing companies and one of the leading actors within solar in Europe. The company entered Italy, as its sixth market, half a year ago. Now Svea Solar can reveal an extended partnership with IKEA as a partner to IKEA Italy. As Italy is one of the biggest markets for residential solar in Europe with a big need for renewable energy, the growth predictions are high.

“We are thrilled to enter Italy. This is in line with our growth strategy and our long-term goal of being the main solar provider in Europe. Europe needs to become self-sufficient in energy, and solar power is key to making that happen fast. We are happy to extend our cooperation with IKEA to a fifth market”, says Erik Martinson, co-founder and CEO of Svea Solar.

The focus for Svea Solar is the residential market where the partnership with IKEA gives Svea Solar a kickstart. Svea Solar’s products and services, called SOLSTRÅLE, are available in IKEA stores and online.

Svea Solar Italy is managed by Roberto Colombo, who has several years of experience in the solar industry in Italy and other European countries, formerly as Interim Managing Director of Svea Solar Germany. The growth plans for Italy are ambitious: we aim to capture a significant market share within the residential solar sector since Roberto Colombo’s expertise in the solar industry, coupled with the partnership with Ikea, positions Svea Solar strongly to capitalize on Italy's growing demand for renewable energy solutions.

“It feels great to be back in the Italian solar market. We are happy to continue the successful cooperation with IKEA and expect many synergies with our other European markets. Italy is highly reliant on gas from countries outside the EU and increased production of solar power makes Europe both greener and safer”, says Roberto Colombo, new Managing Director of Italy at Svea Solar.

Svea Solar’s Italian office opened on September 1st in Milan and its products and services are available in all of Italy.

About Svea Solar

Svea Solar is a leading company in the solar energy sector, driving the shift to renewable energy in Europe. Our core expertise is to deliver solar installations with storage and charging solutions tailored to homes, businesses, and solar parks. Our services encompass energy optimization and grid services to maximize the sun's potential for customers and society at large. Since 2014 Svea Solar has attracted over 40,000 customers across seven European markets aiming to rid the planet of fossil fuels.

About IKEA

IKEA offers well-designed, functional, and affordable home furnishings that are produced according to high quality standards and with respect for people and the environment. Under the IKEA brand, several companies of different owners operate, all sharing the same strategic vision: to create a better everyday life for the majority of people. IKEA was founded in Sweden in 1943.